Explore Lundgren+Lindqvist's packaging design and visual identity for WA3RM, turning paper mill waste heat into silk-screened tomato boxes.
Most sustainability pitches sound the same. Companies talk endlessly about circular loops without showing anything you can actually hold. WA3RM isn't playing that game. Founded by the team behind the 3R energy concept at the European Spallation Source in Lund, the company finances large-scale facilities that capture industrial waste streams and put them to work. Their first site, Regenergy Frövi, channels excess heat from an adjacent Billerud cartonboard mill into a 100,000-square-meter greenhouse growing 8,000 tonnes of tomatoes a year. Gothenburg studio Lundgren+Lindqvist stepped in to build the visual identity and packaging design from the ground up. The concept hits immediately.
Circular Packaging Design and Industrial Typography
The wordmark does the heavy lifting first. Lundgren+Lindqvist drew custom letterforms with elongated horizontal joints that directly echo the industrial heat pipes feeding the greenhouses. It's a smart, unforced detail. That sense of continuous flow carries straight into the primary typography across the WRM-001.2 brand guidelines set in InDesign. Headlines and technical telemetry run in single uninterrupted lines that stretch across layouts and wrap cleanly around physical 90-degree box corners. Nothing in the grid feels decorative.
Where this packaging design really shines is the limited-edition giveaway box built under the banner "From Paper to Pomodoro." Visiting journalists and policymakers are handed a custom box and invited to pick three fresh tomatoes — a nod to the 64 million grown on site annually, roughly one in ten eaten in Sweden. The substrate itself closes the loop. Lundgren+Lindqvist fabricated the die-cut carrier using unbleached board milled at the exact Billerud factory whose waste heat warms the vines next door. Finished with crisp silkscreen ink and vector badges built in Illustrator, this packaging design proves industrial utility can look razor-sharp.
See the full project by Lundgren+Lindqvist on Behance.
